Outcome #1: (most people)
You’ve been tryin’ the the sleazy sales thing, didn’t work for you ‘cause it ain’t you.
Now yer livin’ on a hope & a prayer. Tryin’ the snail’s pace social media tactics.
Don’t know where to find your leads or where your next client is comin’ from.
When you find someone who’s willin’ to give you a shot you’re in scarcity mode - saying yes to price-shoppers again and again...even when it hurts…
’Cause you feel like yer out of other options.
Even when you try to set up a funnel to automate this shit and get rid of the pain - it doesn’t work. Why?
Because you haven’t nailed the conversation yet. A sales funnel just transfers that conversation to an automated process. If the conversation wasn’t workin’ before the funnel it sure as hell isn’t gonna work when you automate it.
But it gets deeper than that.
A lot of people in outcome #1 are afraid of quitting their jobs or might be about to pick one back up.
A lot of people in outcome #1 are afraid to talk to their leads ‘cause they’ve had such a shitty experience with it so far.
A lot of people in outcome #1 are spendin’ massive amounts of money to learn methods that don’t work and getting shit from their spouses from it.
Lookin’ at their kids desperate to give them somethin’ they can be proud of. But they don’t have a clue how to make it happen.
Why does this happen?
Because most lead gen and sales trainin’ you get is all about interruption tactics, manipulating, and taking money from wherever you can get it.
And not only is that just not who you are - but it’s not even who you have to be to make this work.
Somewhere deep down you know that. You know there’s an outcome #2.
So let’s look at that:
Those who have Outcome #2? They’ve got leads lined up from Alaska to the Nile.
They know that any time they want a client they can literally just go out and get one - no problem.
They know where those leads are hangin’ out and how to talk to ‘em.
And they’re opening up new client relationships left and right to scale their business.
They’re not doin’ Ouch’reach like cold calling or emailin’ because they know that shit sucks for everyone involved.
They’re not doin’ spray and pray social media because they’re in a different world where their shit’s already cooked to serve. They don’t need to “try this out” to “see what sticks”.
And they’re scaling their businesses with clients who love them, no day job in sight, and they’re buildin’ a legacy their families can be proud of.
The question is…